Christina Marie is an Etsy artist that I ran across today who is doing her part to help displaced families in San Diego. Not only is she donating 1/2 the proceeds of all the sales for her jewelry, she's also having an online bake sale in her Etsy store for it and a Gift Certificate program to give 100% to victims of the California fires.
Stop by her Etsy shop, if only to send her a note of encouragement (although buying something would be even better. She's taking donations of as little as one dollar!):